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FraserGreen
New Member

Tracking Email Clicks

I am using Power Automate to send emails and I would like to track if the email is being opened/any links are being clicked, is this possible? 

 

The contents of the email are autogenerated and links vary every time, I did think about tagging links but since they change every day that would be effort intense (and manual). 

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leo85
Super User
Super User

Hi @FraserGreen ,

 

tracking email clicks is not possible with Power Automate.

Email tracking in general is done by embedding individualized elements (like images) within emails which are loaded from an external server. Then the server tracks which elements are loaded.

 

Regards,

Leo

 

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3 REPLIES 3
leo85
Super User
Super User

Hi @FraserGreen ,

 

tracking email clicks is not possible with Power Automate.

Email tracking in general is done by embedding individualized elements (like images) within emails which are loaded from an external server. Then the server tracks which elements are loaded.

 

Regards,

Leo

 

----------------------------------------

If my reply answered your question or solved your issue, please mark it as a solution.

If it helped, please give it a thumbs up.

No worries, I had assumed that but was hoping for some sort of add-in/technique to do it in. 

 

 

planetparker
Frequent Visitor

It might be worth pointing out that you actually can track email opens with Power Automate.  It requires you to use the pixel image tracking method, coupled with a Power Automate HTTP trigger.  In the HTML of your email, you place the <img> tag with the source set to the URL generated by your Power Automate flow HTTP trigger.  Then in your flow action you return an image blob representation of your single pixel image.  Then elsewhere in that same flow, you can do whatever you want to facilitate logging and tracking.  For example, you can simply add a record to a SharePoint list.  Use of parameters can also help you track specific email campaigns or whatever.

I got the idea for this from this post about using a similar method to track Power BI report activity:
PBIPixel.png (1×1) (datachant.com).

 

Hope that helps.

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